Position: IWOM Analysis Center >> IWOM Library>> Date Panel
Infant Milk Formula Industry 2010
Data Intro:

The Sanlu crisis only fueled the concerns of the Chinese consumers regarding IMF safety, and ultimately transformed the parenting category of the social media space, which now witnessed increased numbers of young Chinese parents searching for reliable, trustworthy information. Since then, IWOM has been one of the most important sources of information for Chinese consumers in this category.


In 2010, we collect 1.7+ million messages from top parenting BBS in China and cover 46 brands in our pre-defined industry database which have been categorized and mined according to a library of terms (including Internet slang) centered upon and describing IMF brands, products, and attributes.


*11500per month in 2010,buy 3 month at least,buy one year can take 9 offset.
Auto Industry 2010
Data Intro:

IWOMexplorer™ auto panel covers over 318 million online consumer comments back to 2006. In 2010, we collect 13 million+ comments per month from top auto BBS in China, including 4600+ auto forums, 800+ thousand conversations, 700+ thousand posters, 4.6+ million brand/product messages and 5.1+ million attribute comments.


*20500per month in 2010,buy 3 month at least,buy one year can take 9 offset.
Mobile Phone Industry 2010
Data Intro:

IWOMexplorer™ auto panel covers over 318 million online consumer comments back to 2006. In 2010, we collect 13 million+ comments per month from top auto BBS in China, including 4600+ auto forums, 800+ thousand conversations, 700+ thousand posters, 4.6+ million brand/product messages and 5.1+ million attribute comments.


*16000per month in 2010,buy 3 month at least,buy one year can take 9 offset.